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Business Details
24 Years
experience
Premium Faux & Natural Wood Beams & Architectural Products
Founded in 2002, our company has evolved from a specialty stucco and plaster manufacturer to North America's leading producer of decorative architectural products. We pioneered the use of high-density polyurethane foam (HDF) for faux wood beams, trusses, and moulding, combining innovative manufacturing techniques with traditional craftsmanship. Our acquisition of a premier Arizona millwork company in 2011 expanded our capabilities to include natural hardwood moulding and trim products, establishing us as a comprehensive resource for trade professionals and discerning homeowners. With a dedicated chemist on staff and proprietary molding techniques, we maintain strict quality control over our HDF products, which replicate natural wood with remarkable accuracy. Our 40,000 sq. ft. Phoenix facility houses state-of-the-art equipment for producing custom radius moulding and hand-built natural wood beams, serving clients across North America.

Our team of industry veterans, including third-generation woodworkers, brings decades of collective experience to every project. We maintain rigorous quality standards through in-house production of finishes and materials, ensuring consistent product excellence. Our commitment to innovation is demonstrated through continuous development of new profiles and finishes that address evolving design trends. As a family-owned business, we prioritize personalized service and technical support, working closely with architects, contractors, and designers to realize their vision. This combination of technical expertise, manufacturing capability, and customer-focused service has made us the preferred choice for architectural products that blend aesthetic appeal with practical performance.
Services
Faux Wood Beams Natural Wood Beams Custom Moulding Radius Moulding Wood Trusses Decorative Corbels Shutters Crown Moulding Baseboard Trim Panel Moulding
Details
  • Year established: 2002
Highlights and features
  • We have over 20 years of experience in architectural product manufacturing
  • Our proprietary molding techniques create faux wood products that mimic natural wood
  • We offer custom radius moulding unavailable from other Southwest manufacturers
  • Our Phoenix facility maintains strict quality control over all production processes
  • We provide nationwide shipping with free local pickup options
What people say
Top quality products Excellent ordering process Instrumental support Reliable source Amazing quality
Services
Faux Wood Beams
Our faux wood beams combine high-density polyurethane foam with proprietary finishes to create lightweight, durable alternatives to natural wood. These beams resist warping, cracking, and insect damage while maintaining a realistic wood appearance. Available in multiple textures and finishes, they provide cost-effective solutions for both structural and decorative applications.
Natural Wood Beams
Handcrafted from premium hardwoods, our natural wood beams offer authentic grain patterns and textures. We source quality materials like knotty pine, alder, and doug fir to create custom ceiling beams that enhance architectural spaces. Each beam receives meticulous finishing to highlight the wood's natural beauty while ensuring long-lasting durability.
Custom Moulding
We produce custom moulding profiles to match any architectural style, including crown, base, casing, and panel moulding. Our capabilities include both hardwood and flexible urethane options that maintain dimensional stability in various climates. This service allows precise coordination with existing architectural elements while maintaining design integrity.
Radius Moulding
Our specialized equipment creates radius moulding in both hardwood and polyurethane materials. This service addresses challenging architectural curves and archways that standard straight moulding cannot accommodate. The result is seamless installation and professional finish for non-linear applications in residential and commercial projects.
Decorative Corbels
Available in faux and natural wood options, our corbels combine structural support with decorative appeal. These architectural elements enhance mantels, shelves, and beam connections while maintaining historical authenticity or modern design aesthetics. Each piece receives detailed craftsmanship to ensure visual impact and functional performance.
People
Tim Williams
President / CEO
With over two decades of leadership in architectural product manufacturing, Tim Williams guides strategic direction while maintaining hands-on involvement in product development and quality assurance.
Keith Fry
Vice President
Keith Fry oversees operations and production, leveraging extensive industry experience to ensure efficient manufacturing processes and adherence to strict quality standards for all products.
Rick Cabral
Inside Sales
Rick Cabral provides expert product guidance and order support, known for exceptional customer service and detailed knowledge of the company's extensive product catalog and applications.
Steve Johnson
Chemist / R&D
As lead chemist, Steve Johnson develops proprietary finishes and foam formulations, ensuring product durability and realistic wood replication through continuous material innovation.
Julio Jaimes
Customer Service / Shipping & Receiving
Julio Jaimes manages logistics and order fulfillment, maintaining efficient shipping operations and ensuring timely delivery of products to customers across North America.
Questions
What materials are used for your faux wood beams?
Our faux wood beams use high-density polyurethane foam (HDF) with proprietary finishes that replicate natural wood textures while offering superior durability.
Can you match existing moulding profiles?
Yes, we produce custom radius moulding to match any existing hardwood profile for seamless integration with current architectural elements.
Do you offer nationwide shipping?
We ship products throughout North America and Canada, with free pickup available at our Phoenix manufacturing facility.
What wood species are available for natural beams?
We offer natural wood beams in knotty pine, alder, doug fir, and other hardwood species with custom staining options available.
Are samples available for product selection?
Yes, we provide beam and moulding samples to help customers evaluate textures, finishes, and profiles before placing full orders.
What customization options exist for architectural products?
We offer custom profiles, sizes, and finishes for beams, trusses, and moulding to meet specific design requirements and architectural styles.
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